5 Must-Have Website Design Features for Your eCommerce Site

If you're even remotely interested in starting a website, you know its importance. Starting a site is one of the best ways to get your business rolling. But before you make that jump, there are certain things to consider. The following details will show you five must-have web design eCommerce sites.

To know how many people visit your website and which browsers they use, check out Google Analytics. It's essential to see how many visitors are coming through different channels such as mobile or desktop. Another vital statistic is you can also see the number of unique visitors. It would help if you made sure that these numbers are rising.

1.    Color Scheme

Don't skimp your color palette. Your color scheme should be solid and appealing, so take the time to use as many colors as possible. The more colors you use, the greater the chance your product will stand out from others on the page. However, please keep it simple and try not to employ more than 5 or 6 colors.

2.    Thumbnails

Your site must have amazing images to draw people's attention from search engines to landing pages. Your graphics are essential whether you use an image as a background or a banner for your site. Also, use illustrations relevant to the subject matter for blog posts and other informational posts. For example, if you are selling a product, then make sure that your images show it off.

3.    Font Type

The font type is a crucial choice when creating a web design eCommerce site. Keep the work simple if you're going the traditional route (think creating a website with no color scheme). Instead, use the same font that is used in the print catalog or on your storefront. It will help you to create an accurate impression of what your business is about.

4.    Professional Design

Readjust your website's design if it doesn't appear professional enough. Even if you're not sure how to change things, there are ways for you to make simple changes. These changes may include adding new colors, changing the layout, and making more customization tweaks throughout your site (like adding a Call To Action area).

5.    Functionality

Ensure that your website is easy to use, and it should have a functional navigation system. Your navigation system should be simple yet robust. You will want to ensure that the menu options are clear, but don't make it too cluttered. Consider changing some of the elements if you already have a website design. For example, if there is so much clutter on the top of your site, consider changing the header area to include another call-to-action area (like a tab).

Why Have All These Features?

1.    Increase in website conversion

Each of these features plays an essential role in increasing your website conversion. However, when it comes to increasing your conversions, you want to be sure that you create the right environment. This is why it's so important to choose colors and images that will draw in people. Some features will enhance your product, while others will draw in your site visitors. Whatever it is that you're selling, if you add these features, there's a better chance that you'll end up with more customers.

2.    Improve your SEO ranking

If you have a nicely designed and converted website, you will improve your site ranking. In addition, it will positively affect you getting more visitors. It's essential that the search engines like your site, so ensure that you include these features to help them make a favorable impression of your site. As a result, it can attract more visitors, sales, and leads.

3.    Save time & money

Not only are these features suitable for business prospects, but they are also highly beneficial for your business. In this kind of situation, you'll save a lot of money. You can consider these features as investments you can use for the future or add more value to your site. You can start with only three features to evolve your business. You won't have to spend money hiring a designer and will save time by doing it yourself.

4.    Increased conversion rate

It will increase your site's conversion rate, which will help in getting more sales and leads. It is one of the most important reasons why people start a website. Its conversion rate is roughly 70%. It will also aid you in reducing your bounce rate.

5.    Increase in website traffic

Today's trend is making sites user-friendly, attractive, and functioning well. Make sure you utilize these features, and it will increase your traffic to an extent. Most people face problems in designing a perfect website for their business. Still, with the help of the given details, you can easily design your eCommerce site, representing your excellent performance online. The more traffic you get to your website, the more subscribers you'll get for your business.

Conclusion

Creating a well-designed and interactive store is crucial in establishing trust with your customers. It can catch the web design eCommerce website design will attract more people to browse through your site. It will let you connect with the customers, and they can quickly get your product information through the site. Of course, all this depends on the user-friendly design of your website.